Seth Godin- “Failing Until You Succeed”

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Seth Godin, the author of Permission Marketing : Turning Strangers Into Friends And Friends Into Customers¬†, All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All, and The Dip: A Little Book That Teaches You When to Quit (and When to Stick)¬†explains why the person who fails the most is also the person who succeeds the most.